Meta Pixel & GDPR

What is Meta Pixel?

We use Meta Pixel (formerly Facebook Pixel) on our website. Meta Pixel is a piece of code that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website.

What Data Does Meta Pixel Collect?

• Page visits and actions taken on our website
• Conversion events (e.g., form submissions, button clicks)
• Device and browser information
• IP address (hashed for privacy)

How We Use This Data

• Measure the effectiveness of our Facebook and Instagram advertisements
• Create custom audiences for targeted advertising
• Optimize our ad campaigns to reach people interested in our services

GDPR Compliance

For users in the European Economic Area (EEA), we only deploy Meta Pixel after obtaining your explicit consent. You may withdraw consent at any time by adjusting your cookie preferences.

Your Rights

You have the right to opt out of Meta's tracking. Visit Meta's Privacy Policy for more information on how to manage your data.

Contact

For questions about our Meta Pixel usage, contact portfoliobuilders.ind@gmail.com.