Meta Pixel & GDPR

1. Introduction

This page explains how Portfolio Builders uses tracking technologies, including Meta Pixel and similar tools, to understand user behavior and improve our services and marketing.

By using our website, you agree to the use of such tracking technologies as described in this policy.

2. What is Meta Pixel?

Meta Pixel is a piece of code implemented on our website that allows us to measure the effectiveness of our advertising, understand user interactions on our website, and improve marketing performance and user experience.

3. Data Collected via Meta Pixel

• Pages visited and actions performed
• Conversion events, such as form submissions, button clicks, and similar actions
• Device and browser information
• IP address, processed and anonymized where applicable

We do not collect sensitive personal data through Meta Pixel.

4. How We Use This Data

• Measure performance of Facebook and Instagram advertisements
• Create custom audiences for targeted advertising
• Optimize campaigns and improve conversions
• Improve overall user experience

5. Legal Basis for Processing

We process this data based on user consent where required and legitimate interests in improving services and marketing.

6. Cookie-Based Tracking

Meta Pixel uses cookies and similar technologies. Tracking may occur through browser cookies, and users can manage or disable cookies through browser settings. For more details, please refer to our Cookie Policy.

7. GDPR Compliance (For EEA Users)

For users in the European Economic Area, Meta Pixel is deployed only after obtaining explicit consent. Users have the right to withdraw consent at any time and request access or deletion of their data.

8. Your Rights and Controls

Users can opt out of personalized advertising, manage tracking preferences through browser or device settings, and visit Meta's privacy controls to manage data usage.

https://www.facebook.com/privacy/policy

9. Third-Party Responsibility

Meta Pixel is operated by Meta Platforms Inc. Portfolio Builders does not control Meta's data practices, and users are encouraged to review Meta's policies separately.

10. Data Security

We take reasonable measures to ensure that data collected is handled securely, access is restricted to authorized systems, and tracking tools are used responsibly.

11. International Data Transfers

Data collected via Meta Pixel may be transferred and processed outside India, including in jurisdictions where Meta operates. By using our services, you consent to such transfers.

12. Contact & Grievance

Email: grievance@portfoliobuilders.in
Phone / WhatsApp: +91 7994721792

13. Policy Updates

Portfolio Builders reserves the right to update this policy at any time. Users are encouraged to review this page periodically.

Legal Note: By using our website, you acknowledge that you have read and understood this Meta Pixel & Data Tracking Policy.